Real estate purchases are the highest priced, most complex and most impactful purchases that most people ever make. Consequently trust is a exceptionally large factor in making agent selections.

When buyers and sellers are looking for an agent who they can trust they most often turn to people they already know and trust.

Consequently, by far, the most effective long-term marketing strategy for real estate agents is relationship marketing.

Spend some time looking through this section on Relationship Marketing and we think you will agree.

This truly is the Golden Age of Real Estate Marketing. Never before has it been so fast, easy and cheap to do high quality marketing with large numbers of people.

The current story about marketing systems in the real estate industry is a story about systems integration, because no single system addresses all of the issues involved in real estate marketing; i.e.

• Database Management
• Web Content Integration
• Relationship Marketing
• Listing Marketing
• Time Management

The good news is that the majority of independent real estate marketing related systems can be integrated to work together very nicely. The result is much greater responsiveness, efficiency, control and lower costs.

This section on Real Estate Marketing Software/Systems will show you a whole new world of very exciting opportunities.

The Web has made it possible to distribute large volumes of high quality marketing content for a mere fraction of what it costs to distribute comparable printed materials through the mail.

You can quickly setup quite good buyer/seller content through dozens of template driven Web hosts.

There is much less content available, however, for marketing to homeowners who aren't currently active buyers or sellers (which at any point in time is about 99% of your "Met" database).

That's why we created the Homeowners Intelligence Web Site and made it easy to integrate with:

1. Agents existing buyer/seller sites
2. Automated drip marketing systems

This Met Marketing Web Site section will show you the Web site and how to get the automation all setup.

The current story about paperless transaction systems in the real estate industry is a story about systems integration, because no single system addresses all of the issues involved in real estate transactions; i.e.

• Database Management
• Document Creation
• Signature Gathering
• Document Management
• Closing Management
• Time Management

The good news is that the majority of independent real estate transaction related systems can be integrated to work together very nicely. The result is much greater responsiveness, efficiency, control and lower costs.

This section will give you a much better orientation to the current state of Paperless Real Estate Transactions.

Software vendors tend to be careless about letting you believe that all you have to do is acquire their systems, and life will be wonderful.

If you've acquired any systems, no doubt you've quickly learned that it isn't as simple as that. You've got to learn to "drive" these systems. Otherwise they just sort of "sit in the garage".

Another thing software vendors tend to be careless about is letting you know that their systems require a certain amount of "under-the-hood" work before you can even think about "driving" them anywhere.

Attempts to "drive" without doing the "under-the-hood" work just produce massive frustration. Consequently, many agents never realize the promise of these truly powerful systems.

The good news is you don't have to learn to be your systems "mechanic" in order to "drive" them. Learning to "drive" can be much easier than you think if you get a little training and or coaching.  This section will help get you a running start.

With more than 17 years experience as an independent Marketing Systems consultant I’ve picked up a lot more than a few tricks to help my clients.

I love writing and ActiveRain is a terrific venue for writing about real estate marketing systems.

The feedback on my posts has been very positive. Since most of them contain timeless content I’m making them available here for the benefit of any new fans.

There are quite a few Posts, so to make it easier for you to focus on special interests I’ve created four drip distributions. You can:

• Request Broker Posts
• Request Social Networking Posts
• Request Relationship Marketing Posts
• Request Top Producer Posts
• See All Posts

Participation in established Social Networks can be one of the quickest, easiest and best ways to start, build and maintain relationships with large numbers of people.

Ironically, very few real estate agents are taking advantage of these powerful marketing resources. Partly it's lack of awareness of the potential. Partly its lack of knowledge about effective participation.

This section will start you well on your way to increasing your benefits from Social Networks.

Our business is about helping real estate agents implement effective, paperless, marketing and transaction systems. Every client has different:

• Starting points
• Needs
• Goals
• Budgets

To accommodate them we’ve developed a variety of flexible product and service approaches:

• Live one-on-one training/coaching
• Live group training/coaching
• Online video training
• Turnkey system configuration and setup
• Do-it-yourself system configuration and setup (with video support)
• Turnkey Marketing Web Sites

This section provides introductory information about our products and services. Of course, you should contact us directly for further information.