1. Authoritative content that is welcome by homeowners who are not currently in the market to buy or sell.
2. Personalized to give you name recognition and credit.
3. Automated to save you time and effort.
4. Automated to ensure frequent, consistent contact.
5. Web based to provide much deeper, richer, more authoritative content than printed materials.
6. Web based to eliminate printing and postage costs.
7. Email can easily be forwarded to help increase referrals.