Web sites are extremely important because they one of the main ways you:
- Provide Value
- Provide Information
- Build Credibility
- Build Confidence
- Build Trust
- Capture Leads
- Support Marketing Automation
Most agents use template drive sites that make it very easy and inexpensive to have a basic, competent looking site. The trouble is most template sites provide very similar content, in very similar ways; so they don't help agents very much to distinguish themselves from their competition.
Many template driven sites do allow for adding and framing custom pages, however. This provides an opportunity for customization and personalization; and this is where we can help.
One other very big issue with agent Web sites is that they usually focus on active Buyer and Seller content. The trouble is that at any given point in time 90% of the homeowners an agent knows are not currently active in the real estate market. There is nothing on the typical agent's Web site that these dormant prospects want to see. That's why we created Homeowners Intelligence.