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Course Objective The primary objective is get you fully competent to use all of the marketing creation, scheduling, distribution and management tools provided in Top Producer 7i; so you can successfully implement and sustain multiple, targeted, automated marketing campaigns. Achievement of this objective will enable you to do more marketing, to more people, with much less time, effort and cost than ever before. It will then be up to you to decide whether to use this empowerment to make more money, have more discretionary time, or both. Part 1 Is Free We believe that you will appreciate the value and effectiveness of this Course so much that we want you to have the entire first Part for free.
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The real estate agents' future is happening right now. Take a look. This could be your reality, quicker and easier than you think. |
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Video Tutorials |
Objectives |
Length in Minutes |
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Learn more about the forces that are pushing Agents to get Optimized |
3 |
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There's no secret about what works best; still, it may surprise you. |
7 |
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Visualize what life will be like when you are an Optimized Agent |
5.5 |
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About the Course Content A huge difference between this Course and every other book and training you've seen is that they tend throw everything at you; as if you want to become some kind of a master system mechanic. It's left up to you to figure out how to put all those pieces together, and in what order. Most people feel overwhelmed by these approaches to marketing system implementation. We take a radically different approach. Our course simply focuses on having you accomplish only those things you need to drive your marketing system, like a pro. Each tutorial is designed to take you along a clear path toward achieving very important and practical, real estate marketing objectives. How to Use These Tutorials While there is some logic to the order of these tutorials, it is not absolutely necessary that you take them in order. If you don't know where to start, then start at the beginning. If a later tutorial grabs your interest first, then feel free to start there. Begin by watching the tutorials all the way through in one sitting to get big picture. This is easy because all the tutorials are between 2 and 13 minutes in length. For the next pass, open the tutorials and your Top Producer 7i at the same time; so you can easily go back and forth between them as you actually do each click you are shown in the tutorials. There are over two hours of planning, scripting, recording and video production that went into each minute of these tutorials. Consequently, each tutorial minute is filled with so much actionable content that you should expect that you will need to review the tutorials multiple times, in order to internalize all the screens and clicks. The beauty of having the tutorials online is you can do this as often as you like, from any location, at any time of the day or night. Please allow yourself three weeks of actual program use for your new skills and habits to solidly set in.
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The system isn't really yours, until you move in. This section will show you how to make your system your own. |
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Video Tutorials |
Objectives |
Length in Minutes |
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Add Photo, Logo, Contact Information, Email Signature and Configure System Options |
8.5 |
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Setup to send and receive email within Top Producer 7i |
4 |
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Contact records are the central repositories of information. It is vital that you become intimately familiar with them. |
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Video Tutorials |
Objectives |
Length in Minutes |
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Learn what information can be stored, and where. Become aware of functions that can be performed from within the Contact Record. |
7.5 |
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Learn how to add a brand new contact to the system. |
3.3 |
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It is extremely important to tightly manage every detail of your schedule. This section will show you how. |
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Video Tutorials |
Objectives |
Length in Minutes |
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Become aware of the range of scheduling tools in Top Producer 7i |
9 |
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Learn how to schedule calls |
5 |
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Learn how to schedule appointments |
3 |
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Learn how to schedule the sending of email |
10 |
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Learn how to schedule printing jobs |
4 |
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Learn how to see all the scheduled activities for a given contact |
3.5 |
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Introduction to management of daily activities from the Today's Business screen |
8 |
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Learn how to delegate tasks to other licensees on your Top Producer 7i system |
3.6 |
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Learn how to schedule marketing activities that occur on the same day for a target group of people |
4 |
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Learn how to schedule birthday and move-in anniversary reminders |
2 |
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Learn how to stay on top of all your activities. |
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Video Tutorials |
Objectives |
Length in Minutes |
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Learn how to manage daily activities from the Today's Business screen |
5 |
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Email is becoming the center of agent marketing and administrative communications. This section section will show you how to master Top Producer 7i's most powerful email features. |
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Video Tutorials |
Objectives |
Length in Minutes |
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How to send, receive and manage filing of email and attachments; maintenance of the email center |
11.5 |
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How to email the same message to multiple people at once. |
5 |
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How to create reusable email messages and send them |
2.5 |
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This section will help you get data from other sources, like Outlook, ACT!, GoldMine, etc. and import it to your Top Producer 7i |
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Video Tutorials |
Objectives |
Length in Minutes |
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Learn how to open a database file, no matter where it came from |
4.9 |
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Learn how to clean up a database file so it will import cleanly into Top Producer 7i |
6 |
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Download the database upload tool from your Top Producer 7i |
7 |
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Learn how to use the tool for importing databases into your Top Producer 7i |
1.5 |
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This section will eliminate the worry of losing something in your system. |
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Video Tutorials |
Objectives |
Length in Minutes |
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Learn how to find any record, or group of records in your database the easy way |
1.5
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Learn how to create finely targeted, custom searches in your database |
4 |
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Contact Types are the method Top Producer 7i uses for segmenting your database. They are indespensable for target marketing. |
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Video Tutorials |
Objectives |
Length in Minutes |
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Learn how to add Contact Types to individual records |
2.4
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Learn how to add Contact Types to multiple records, all at once |
3.1 |
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Action Plans are the feature that automatically schedules marketing activities and automated emailings. |
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Video Tutorials |
Objectives |
Length in Minutes |
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Learn how to add an Action Plan to an existing contact |
2.1 |
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Learn how to assign Action Plans to multiple contacts, all at once |
2.6 |
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Flyers are mostly used for listings, but they can be used for anything you want. |
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Video Tutorials |
Objectives |
Length in Minutes |
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Learn how to modify the flyer template design and content to your liking |
9.5 |
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Learn all about the editing capabilities that Top Producer 7i has |
10.5 |
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Learn what needs to be in the contact record before you can publish a flyer |
4.5 |
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Learn how to create and publish a flyer to the Web; also how to save as a PDF and print it |
1.5 |
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Presentations are one of the most important selling tools you have. This section will show you how to customize your presentation templates so you can create beautiful, personalized, sophisticated presentations quickly; and publish them as their own Web sites. |
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Video Tutorials |
Objectives |
Length in Minutes |
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Learn how to customize your presentation templates |
13 |
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Learn what needs to be in the contact record before you can publish a presentation |
9.3 |
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Learn how to create a finished presentation |
2.9 |
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Learn how to print, save as a PDF and upload your Presentations to the Web |
10.5 |
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How to Use Our Course Q&A Site We've set up an Optimized Agent Course Q&A Site where you can ask questions and get answers. As the site grows we expect that you'll find answers to many question you didn't even think to ask. We'll be closely monitoring the questions and comments to get insight on how to continually make our course better. Your active participation is this dialogue is sincerely welcome.
Use Our Progress Tracking System We've developed a special Excel spreadsheet to help organize, track and motivate your progress. It will automatically calculate totals like these for you.
This course is based on years of consulting and training experience with hundreds of real estate agents. It's all meat; no fat. Master these topics and you'll reap huge benefits. You’re going to love becoming an Optimized Agent.
Sincerely, Ray Cobel, President,
Register now for the Optimized Agent Marketing Course: Only $349.00
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